Facebook,Instagram, TikTok, X (Twitter), and LinkedIn — focus on
consistency and authenticity.
Share the Journey in Real Time
Post raw, behind-the-scenes content: building updates,
faith reflections, and life lessons.
Create High-Impact, Low-Cost Content
Use Reels, Threads, and Story-style videos to share
insights, app progress, and developer tips.
Rotate Weekly Content Themes
Faith & Purpose
Build in Public
Developer Tips
Personal Growth
Engage and Build Community
Go live weekly, reply to all comments, and celebrate early
supporters.
Maximize Every Post
Repurpose each piece across platforms (e.g., 1 video =
Reel, Tweet, Quote, and Story).
Use Free Tools Canva, CapCut, Notion, and ChatGPT to design, edit,plan, and write at no cost.
Track, Learn, Adjust
Use simple tracking (Google Sheets) to measure growth and refine what works.
Custom Brand Guide Foundational document defining your visual and verbal
Brand identity Includes colors, fonts, photo style, tone of voice, messaging and content pillars
Ensures brand consistency across all marketing channels. Same aesthetic throughout all platforms